Does Social Bookmarking really work?

Jun 8

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Does Social Bookmarking really work?

What is Social Bookmarking?
What are the benefits of Social Bookmarking?
Does Social Bookmarking really work?

Social Bookmarking

These are just some of the questions that I get from many of our clients when I mention marketing their business through Social Bookmarking? Social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata. Members of Social Bookmarking sites save links to web pages that they want to remember and/or share. These bookmarks are usually public and can be shared only with specified people or groups, shared only inside certain networks, or another combination of public and private domains. The allowed people can usually view these bookmarks chronologically, by category or tags, or via a search engine.

This marketing tool is far more productive than other traditional methods of promoting sales especially if you are targeting a younger generation. The traffic from your site will increase by leaps and bounds if you promote it correctly. Through Social Bookmarking you can build your reputation in your chosen area of expertise.

What are the benefits of Social Bookmarking?

The fastest way to get your site indexed by Search Engines.

Puts you in front of thousands of active Internet users.

Generates a lifelong one-way incoming link from authority web sites.

Enjoy Viral Marketing, as these links are picked by various blogs, content aggregators etc.

Does Social Bookmarking really work?

Yes it does… The best way to prove this is to give all a great example. Matt Cutts from Google achieved a total of 3.4M visits and 5.7M pageviews, plus 46K RSS readers last year of 2008. The summary of his traffic is shown below:

Matt Cutss 2008 Social Bookmarking Traffic Results

As you can see, Google and direct visits were a large fraction of his traffic, but so were sites such as Digg, StumbleUpon, Google Image Search, Techmeme, delicious, and Twitter which majority are Social Bookmarking sites. Itâ€™s a good reminder that social media sites and places like image search can drive quite a bit of traffic.

So for all those doubting in marketing through Social Bookmarking, you might want to think twice as this avenue of sales is worth every penny.

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