One of the most effective ways to establish an online presence is through YouTube. Since it’s one of the most visited websites in every part of the world, its reach is truly immeasurable. Measuring the performance of your YouTube videos is critical in gauging the success of your social media efforts.
There are various ways to track the performance of your YouTube Videos. Listed below are the top 5 strategies that Florida Web Design and SEO uses:.
1. Looking beyond the number of YouTube views
To efficiently track the performance of your videos, click the bar graph icon beside the number so you can see how your videos are faring over time. It is not enough to have a high number of views for your videos. What matters most is how frequently people are watching your videos.
Aside from giving you insight into your videos’ popularity, your video views also give you an idea of what video people liked watching most, and what content interests your viewers the most. As a result, it helps you determine the success of each of your videos.
2. Ratings = viewer feedback
YouTube ratings give you a more specific measurement of your videos’ performances. If the number of views tells you how many people watched your video, ratings tell you how people reacted to your video – whether they liked it or not. Basically, this is how your viewers could speak to you about your video, aside from leaving comments.
You should also keep in mind that your videos will be ranked higher by Youtube if they receive lots of likes. When ranking videos, YouTube takes into consideration the number views and the number of likes and dislikes.
3. Sources of traffic to your videos
If you are getting lots of traffic to your videos, it’s best to research where most of this traffic comes from. This will give you an idea of the specific type of market your videos most appeal to, which helps you produce more useful and market-oriented video content.
This particular metric has helped Orlando Web Design focus its efforts on specific sources that drive traffic to its YouTube videos. Knowing your sources also helps in planning and implementing adjustments on each of the video’s promotion plans.
4. Monitor websites that embed your videos
There are websites that embed YouTube videos as part of their web content. You should monitor and take note of those websites that often and/or regularly embed your videos. Reach out to those sites, since they might help you by suggesting possible video content. When you build a positive relationship with these sites, you can instantly contact them when you publish a new video. This guarantees your videos will be embedded more often.
5. Get to know your audience
One of the most effective ways to track the performance of your YouTube videos is to identify the audiences of each of your videos. While making videos, you have a specific audience in mind. To confirm whether you’ve effectively reached out to your target market, all you have to do is get specific statistics on the people who viewed your video. YouTube provides the age, gender, and geographical location of your viewers. With these bits of information, you get a deeper insight of how your video gets traffic, which will consequently help you plan how to further increase traffic.
Yes, there are tools and software that you can use to monitor the progress of your YouTube videos. On the other hand, you don’t need to download and install programs to help you track your videos’ performance. You can do that directly inside YouTube with the tools in your account. That’s what the Orlando Web Design has been doing for years now, and we’ve been extremely successful.
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