What is Search Engine Optimization? Search Engine Optimization (SEO) is the process of making enhancements to your Web site to influence its rankings in search engines. Search Engine Optimization is the best way for search engines such as Google and Yahoo! find your site.

Why do you need Search Engine Optimization? Consumers use search engines like Google? or Yahoo!? to find products and services. Unless your site is near the top on the search results, customers are not likely to see your Web site. In fact, 62 percent of searchers click on a link within the first page of results, according to a report from iProspect and Jupiter Research.