Florida Search Engine Optimization

SEO for short, is the process of improving a website's search engine ranking and directory positions by making the website more visible to search engines.

With hundreds of millions of searches being done on search engines each day it is clear that having your website on the 1st page in the rankings can bring big business and visitors to your website. Florida Website Design Search Engine Optimization techniques are unparalleled in the industry today.

Using the resources of our dedicated search engine optimization company, the Florida Website Design process takes every aspect of SEO and delivers using proven methodology.

As with any business investment, in order to ensure a positive ROI, you must yield more than you spent. Successful search engine optimization campaigns that offer this type of success consist of several factors including:

• keyword & key phrase analysis
• effective meta tag formulation
• organic search engine optimization
• clean HTML code
• link popularity integration and implementation
• submission order and sequence
• search engine partnering
• clean site navigation elements and site architecture
• web analytics and consumer business profiling
• text media buy advertising
• keyword saturation throughout the site
• website design elements

Click here to see our Search Engine Optimization Packages

5 Steps to bring your website into a successful SEO site.

First Step :      Keyword and Website Analysis Report

Keyword research is the first, and most important step in search marketing. To be competitive with the other top contenders, you must choose your keywords wisely. If you choose the wrong keywords, everything else you do to improve your search engine ranking is wasted effort. Most general keywords are very competitive, making it difficult to be the first on search engines. Keep in mind, we said "difficult" but not "impossible". With the help of SEO experts like us this is possible.

• We start with an interview to determine the top keyword phrases you feel your customers will use to find you in search engines.
• As soon as we receive these information, our SEO experts researches the the number of times each of those keywords phrases are actually searched for and the determine the level of competition associated with each phrase.
• With our SEO software database, we will also recommend other keyword phrases you may not have through of based on search engine data obtained from Overture, Google, and other major search engines.

Once the most relevant keyword phrases for your company have been determined, we prepare a detailed list of items that need to be added, eliminated or optimized on your website. The report that we analyze includes but not limited to the following:

• SEO Website Design Analysis
• SEO Site Architecture Analysis
• SEO Site Directory Structure Analysis
• SEO Site Content Analysis
• SEO Site Filenames Analysis
• SEO Site Navigation Analysis
• SEO Site Database Analysis
• SEO Site HTML & Scripts Code Analysis
• SEO Site Directory Structure Analysis
• Link Popularity
• and Much More!

Second Step :      Professional and Ethical Search Engine Optimization

Beware of Search Engine Optimization practices that could actually get you banned from today's popular search sites like Google. Florida Website Designs uses only proven and ethical means to optimize your website for submission to the major search engines based on the rules set forth by the search engines themselves.

This includes:

• Customized optimization (copywriting) of primary entry pages for chosen keyword phrases
• Creation of targeted, optimized meta tags for entire website.
• Implementation of optimized filenames, image names & directory names.
• Creation and implementation of customized 404 Error Page
• Creation of a search engine friendly site map
• Creation of optimized text-based navigation of the site
• Optimizing inter-linking within the web pages of the site
• Controlling content headings through optimized CSS (Cascading Style Sheets)
• Addition of robots.txt file for excluded content
• Obtain an optimized domain name for your website to use for registration purposes only. (Optional)
• and Much More!

What we DON'T DO that you need to be careful with other SEO Company

• SPAM the search engines with doorway or entry pages. Most search engines are detecting and banning sites that use this practice.
• Cloak you website. Some SEO companies will make multiple copies of your website and register each one in the hopes of gaining higher positions. This is regarding as another form of spamming.
• Keyword stuffing or any other form of hiding keywords that may be discouraged by the search engines such has having text colors match background colors of the page so users can not see them but search engines can. Most search engines will detect and disallow entry for use of this practice.

Third Step :      The Marketing Message

Once your search engine optimization is complete and you have solved the traffic problem to your website, you are going to encounter a totally new problem known as a “Conversion”. Your site's “Conversion Ratio” compares the number of visitors who visit your website to the number of visitors who take favorable action. If you are a service company, a conversion to you may be for visitors to “telephone you”, or “fill out an online request form”. If you sell products online, a conversion would be for visitors to make a purchase”.

Whatever a conversion means to you, you will want to increase the number of visitors who take the favorable action. To give a number, most marketers will tell you to expect a conversion ratio of 3% to 4%. Properly done however, a good marketing message can produce results of 5% and greater. The 3 elements of a successful marketing message give you the building blocks for creating your site's marketing message and improving your results.

Florida Website Designs elements of successful Marketing Message are:

• A ”Clear Message”
• A “Good Offer”
• An effective “Call to Action”

Florida Website Design team will work with you to create a message that works for you.

Fourth Step :      Professional Manual Search Engine Submission

Unlike many SEO companies, Florida Website Design manually submits your website's URL and site map to all of the top Search Engines and Directories. This assures a quicker, more complete and proper inclusion. Simply stated, not all submission is the same. Florida Website Design Search Engine Submission includes:

• Creation of an up-to-date “Site Map” of your website
• Pre-selection of most appropriate site categories and submission text
• Hand-submissions to the Major Search Engines including: (Yahoo, Google, GO, WebCrawler, Dogpile, DMOZ, Lycos, AllTheWeb, Mamma, About, MetaCrawler, AOL Search, LookSmart, Netscape, MSN, HotBot, Excite & Ask Jeeves.)
• Submission to Free trade-specific search engines, directories and yellow pages.
• Recommendations for paid Inclusions of Home Page and Sitemap Pages to Yahoo & Google.
• FREE inclusion into Florida Website Design Marketing site at Florida Marketing Guide.
• Timely Submission Reports

Fifth Step :      Professional Search Marketing Maintenance

It's critical today for businesses to recognize the importance of a consistent online marketing strategy. Ongoing maintenance of your website is necessary to sustain optimal ranking in the popular search engines. Unmanaged, your search engine placement will continue to erode with time. There are two primary reasons for this:

• Search Algorithm Changes – What worked yesterday may not necessarily work today. To better manage their ever growing databases, search companies like Google and Yahoo modify their policies, procedures and search algorithms a few times each year. If your website is not modified to meet these new rules, you typically begin to see a drop in your ranking.
• Competition – Assuming your competitors are smart people too, they're also trying to figure out how to get their site to the top of the major search engines. Since only 10 websites can be in the Top 10, usually someone is going to be disappointed. It's essential to study your competition online and do a better job of SEO than they do.

Florida Website Design Team is waiting to develop a search engine optimization and search marketing strategy that makes you a “Top Contender”.

Search Engine Optimization Packages

Keyword & Website Analysis
Advanced Keyword & Website Analysis Report - $250.00

An extensive evaluation of the most often searched keywords and keyword phrases in your industry. After which, we evaluate your website's content and structure to determine its suitability for the traffic you wish to attract. You receive a comprehensive keyword report detailing all this information in an easy to understand and useful format. This process is an essential foundation when creating successful search marketing campaigns.

• Website Architecture Analysis
• Website Directory Structure Analysis
• Website Filenames Analysis
• Website Navigation Analysis
• Website Database Analysis
• Website HTML & Scripts Code Analysis
• Website Content Analysis

Search Engine Optimization
Standard Website Optimizer - $250.00

• SEO copy optimization of 5 keyword phrases for up to 3 page.
• Creation of targeted, optimized meta tags for entire website.
• Creation of a search engine friendly site map
• Creation of optimized text-based navigation of the website

Website Optimizer Professional - $825.00
Includes all the features in the Standard Keyword Analysis plus:

• SEO copy optimization of 10 keyword phrases for up to 10 pages.
• Creation of targeted, optimized meta tags for entire website.
• Implementation of optimized filenames, image names & directory names.
• Creation and implementation of customized 404 Error Page
• Creation of a search engine friendly site map
• Creation of optimized text-based navigation of the site
• Optimizing inter-linking within the web pages of the site
• Controlling content headings and placement through optimized CSS (Cascading Style Sheets)
• Addition of robots.txt file for excluded content
• Obtain an optimized domain name to use for search registration purposes only. (Optional)

Contact Us today to start your SEO project!

The Florida Website Design SEO team of professional’s are unique in that they don’t stop at only getting your website on the first page of search engines. We also specializes in ensuring that once visitors are at your website, the maximum percentage of visitors will convert into qualified leads. Our proven search engine optimization techniques ensure a complete saturation of our clients on search engines.