How social media is playing out in the U.S. presidential election

Social media played a crucial role in the last presidential election. You can bet that social media will have an even bigger impact in the 2012 elections.

Take it from a digital marketing company like ours. You can see how Americans make use of technology when it come to communication. Social media networking sites have become essential components in the communications network in the country’s political system.

In fact, a survey conducted last year by the integrated advertising agency (Digitas) revealed that more than half of the respondents declared that they look forward to presidential candidates having a formidable social media presence. 40 percent said that information derived from social media will be instrumental in determining their voting options. Another survey from Social Vice, a company engaged in digital advertising technology firm, showed that 94 percent of voters who used social media viewed political messages through a social media site.

An interesting statistic pointed out that ½ of the American populace are into social media while 35 percent of senior citizens (65 years and above) make use of social networking sites. So you may be wrong, not only young people are FB and Twitter fanatics.

People are meticulously following developments and trends in the campaign through social networking sites. It is not only personal experiences, the London Olympics or fashion preferences that Americans share with friends on FB or follow through Tweets. They talk mainly about the election.

You can see that a lot of Americans love political discourse. Face Book users get into arguments and debates just like the frontrunners among the Republicans and Democrats. You can bet that these social media users are now talking about who will be the eventual successor of President Obama. Perhaps this is the only year that internet technology and social media networking sites have dominated the American political class. The election following, on the internet, was not as prevalent during the previous presidential elections.

Nowadays, a greater number of Americans use the Internet either through mobile phones or social networking websites to network with other Americans and even non-Americans regarding politics. Candidates and their campaign tactics have also incorporated social networking in their campaigns. The might of FB and Twitter in the political world cannot be refuted. Millions of users are making use of these numbers to shape public opinion. SEO practitioners like Orlando content writers will attest to this phenomenon.

Subscribe to get the latest in Florida Website Design and SEO

Find us on facebook
Add us to your circle on
Subscribe to our feed


  • Featured Posts

    1. Should I Invest in PPC or Organic SEO?
    2. Basic Rules In Making Your Website SEO-friendly
    3. New Business and Advertising Programs launched by Google
    4. Nine Unnatural Link Building Methods and The Good Alternatives
    5. Blog Website Design
    6. Florida Website Design and Florida SEO: Let On-Page Optimization Improve your Business!
    7. Wondering How Much SEO Agencies and Consultants Charge? Here Are Some Answers
    8. Why it’s worth paying extra to have a responsive website developed
    9. How to Create Quality Content on Small Budget or Pennies
    10. How to Explain Inbound Marketing to Your Customer Who is Not Tech Savvy!

    Blog Authors

    Enrico Tuvera
    Content Specialist

    Ashley Cisneros
    Senior Content Strategist
    Michelle Reynolds
    Marketing Manager