Webinars can be a strong lead generation tool for businesses. For instance, HubSpot were able to attract 10K leads from on of their big webinars. Do you want the same leads, are you leveraging this channel for what it can provide?
Below are some of the main questions that people have asked us about starting a webinar.
In most cases, your webinars should be free. If you want to open up your content in front of a lot of people, you don’t want to create extra hurdles. A free webinar has a much greater chance to attract a lot of registrants and get shared than a paid one. That means you will generate more leads if you offered your content for free. Sometimes, the value of a lead is greater than what you might be charging for a webinar.
There is a variety of ways in which you can promote your webinar. Start with social media by posting updates to your active social media channels whether that is on Twitter, Facebook, YouTube or LinkedIn. Then consider sending a webinar invitation to your email subscribers. Don’t forget to blog about your event and include it in calls-to-action on relevant places throughout your site. Lastly, consider promoting it on webinar listing sites such as webinarlistings.com.
We would advise to not share the webinar slides before the event. You can always send them to your registrants in a follow-up email. If you decide to give them out beforehand, you increase the chances of having a smaller live audience. When people become familiar with your presentation on their own, they might feel less inclined to join you live. That, in turn, could reduce the effectiveness of your content: slides without voiceover might be taken out of context and understood incorrectly.
There is a wide range of webinar providers one could use: some are free and others you will need to pay for. Usually, the price would vary based on the number of registrants/attendees you have. Livestream and AnyMeeting.com offer free versions of their product. Other affordable systems include GoToWebinar, Dimdim and WebEx. For larger crowds of attendees, you might want to consider ON24 and VCall.
The major interaction points during a webinar include polls, chatting with your audience in the webinar platform and keeping up the conversation on social media. Often times the webinar platform doesn’t allow for interaction among attendees. That is why you want to shift some discussions to Twitter and encourage people to use a hashtag. After the webinar has taken place, you can write a blog post and continue the discussion in the comments section. Something like what we are doing right now.
So do you have any comments that will continue our discussion about webinar production?